The buzz is that Amazon plans on bringing out its Amazon Video on Demand service pretty soon. Apparently the service will allow customers to access and immediately begin streaming any of 40,000 movies and television programs directly from their Mac of Windows PC. "For the first time, this is drop dead simple," said Bill Carr, Amazon's vice president for digital media. "Our goal is to create an immersive experience where people can't help but get caught up in how exciting it is to simply watch a movie right from Amazon.com with a click of the button." This new service will be different from Apple's iTunes video services and Amazon's earlier Unbox. It will let customers purchase and begin watching movies or TV shows without having to actually download the video file to a hard drive. This move makes the service more compatible with a number of devices. Keeping this sentiment, Amazon has teamed with Sony Electronics to place its new video service on Sony's Bravia line of high-definition TVs.
To begin with, Amazon Video on Demand service will be accessible through the Sony Bravia Internet Video link, a $300 accessory that allows the flagship line of Bravia HDTVs to connect to a world of Internet videos. But ultimately the future Bravia sets will come with the capability built in allowing customers to access alternative media through the new Amazon service right out of the box.
To begin with, Amazon Video on Demand service will be accessible through the Sony Bravia Internet Video link, a $300 accessory that allows the flagship line of Bravia HDTVs to connect to a world of Internet videos. But ultimately the future Bravia sets will come with the capability built in allowing customers to access alternative media through the new Amazon service right out of the box.
Carr said Amazon will seek to strike similar deals with other HDTV manufacturers and video device makers.
Amazon says it will store video purchases in a video library so that customers can then watch that show or movie whenever they return to Amazon.com, even if it is from a different computer or portable device.
"I can be at my office, purchase a movie, and then it will be available on my television at home," Robert Jacobs, a senior manager at Sony Electronics, told the Times "Creating this on-demand available-everywhere access to premium content is going to be very attractive to consumers."
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