Who you are is quite detrimental to the ad that pops up in front of you, when you come across NEC's new method of advertising. They have developed a new "digital signage system that determines the gender, generation and other attributes of a person standing in front of a display using a face recognition technology and outputs advertisements on the display according to them." The system combines a camera, a large display and a FeliCa contactless IC card reader / writer in order to display an ad suitable to the gender and generation. This Digital Signage Solution has the ability to display advertisements pertaining to conditions like geographical areas, time and attributes of target clients. It can also measure the advertising effect, thus inferring whether the ad made an impact on the client and did he actually make purchases after being influenced by the ad.
0 Comments