SanDisk Cruzer Titanium Plus usb drive with Automatic Online Backup


SanDisk has found a novel way to allow the access of data. Company's latest usb drive comes with an automatic online backup, so that you can access important data online and offline. The 4GB Cruzer Titanium Plus automatically creates a backup copy for every file copied to the drive, so that you can get quick access to your backed-up files through any computer connected to the Internet. This particular feature will come handy should you forget to bring the drive with you or if the drive is lost or stolen. The Cruzer drive will be available from March for $60. And what about online backup service? After six months of free service, online backup costs $30 per year.

Getting started with Cruzer Titanium Plus is fast and simple, and the drive comes with six months of free online backup service. After quickly opening a personal password-protected online account, any files copied to the drive – such as documents, photos, digital music, spreadsheets, digital video or work presentations – are automatically backed up online. If the computer isn’t online when files are copied to the drive, the backup will take place automatically the next time there is an Internet connection.


Cruzer Titanium Plus even helps protect the user against accidentally deleting important files. Files deleted from the drive can be easily recovered by signing into the online backup account.2
“This is true ‘set it and forget it’ data protection. Many users have told us they worry about losing their data, and now SanDisk is reducing that anxiety through an innovative new form of online backup,” said Hezy Rotman, vice president and general manager of SanDisk’s USB Division. “We believe Cruzer Titanium Plus will encourage people to use flash drives for storing important data, not just transferring files from one computer to another.”


Beyond online backup, Cruzer Titanium Plus offers several additional data protection features:A rugged, crush-resistant metal case, reducing the risk of physical damage.Optional security by turning on password protection – with AES hardware data encryption – for all files stored on the drive, preventing other people from accessing user data if the drive is lost or stolen.


Two years of free lost-and-found service from BoomerangIt™, to increase the chances users will get the drive back if it’s misplaced. Cruzer Titanium Plus comes with a BoomerangIt sticker to put on the drive; if the drive is recovered, the owner typically pays shipping costs and provides a small reward.


The online backup service for Cruzer Titanium Plus is powered by BeInSync, a leader in data backup, synchronization, access and sharing. Storage for BeInSync online backup is provided by Amazon Web Services, a subsidiary of Amazon.com that gives businesses access to in-the-cloud web services they can use to enable virtually any type of application. Amazon has spent over 12 years and billions of dollars building the infrastructure, technical knowledge, and operational excellence to operate a world class web-scale computing platform, which means Cruzer Titanium Plus user data is stored with the same technology that Amazon.com utilizes for its retail business. BeInSync further protects users by encrypting all files during transmission from Cruzer Titanium Plus to Amazon’s servers.


“The goal of Amazon Web Services is to enable companies of all sizes to develop innovative new products and services for their customers, without having to worry about the hassle and expense of maintaining a massive web-scale infrastructure on the back end. SanDisk’s online backup service for Cruzer Titanium Plus is an excellent example of how this is working today,” said Adam Selipsky, Vice President of Product Management and Developer Relations for Amazon Web Services. “Additionally, by using Amazon Web Services, SanDisk and BeInSync can extend the security and reliability of Amazon’s technology infrastructure to their own customers.”


“SanDisk is offering an appealing package for consumers by marrying both online and offline storage into one easy and intuitive device, letting users take their files everywhere with less worry about data loss,” said Motti Vaknin, CEO of BeInSync.


“SanDisk is the largest supplier of flash storage devices worldwide, so its selection of BeInSync as its online backup provider greatly validates our approach, as well as extending our software and services to a vast new customer base.”

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